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Verian takes MRS Public Policy/Social Research 2024 Award

 

We are delighted to announce that our UK Behavioural Practice won the MRS award for Public Policy/Social Research for their study into online safety in Video Sharing Platforms (VSP).

The MRS awards, organised by Market Research Society, celebrates the outstanding and meaningful work that experts have delivered this year within the insight and research sector. These awards spotlight the impactful work that teams and organisations deliver across the market and social research sector.

Verian’s market leading UK Behavioural Practice worked with Ofcom to develop a cutting-edge and innovative VSP simulation to study users’ behaviours in a realistic setting, and to test a range of interventions aimed at enabling them to make more informed viewing decisions and encouraging them to report potentially harmful content.

These were the first online randomised controlled trials commissioned by Ofcom. They have established a robust, ecologically valid framework for experimental design and analysis that can be carried into their future work. 

Judges of the award highlighted: "Verian’s video sharing platforms entry was highly robust and innovative in its approach. This study into online safety in video sharing platforms informed Ofcom policy at the highest level."

Craig Watkins, UK CEO, commented: I am absolutely delighted and incredibly proud that the UK Behavioural Practice's work has been recognised by the MRS. Being given the award for Public Policy/Social Research is one of the highest accolades in our industry and recognises the real life and positive impact of the team’s work on an issue that touches anyone in the UK who spends time online.

Ben Toombs, Behavioural and Communications Executive Director, noted:

We are so pleased to have been able to work with Ofcom to demonstrate how our Behaviour Change Lab simulated-environment experiments can provide robust evidence that could not have been achieved through more traditional research methods. Online safety is a vitally important issue, and we’re proud to have been able to contribute to efforts to promote it.

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