Golden Key Awards 2024: MRSI to celebrate market research pioneers







MUMBAI : The Market Research Society of India (MRSI) is all set to honour three trailblazers at the Golden Key Awards 2024, happening on 20 February in Mumbai. This year, Ashok Das, C. K. Sharma, and Lalit S. Kanodia will be celebrated for their exceptional contributions that have shaped and elevated India’s market research and insights industry. Their groundbreaking work continues to inspire and influence the sector, making this year’s awards truly special.

Das will receive the Lifetime Achievement Award for his exceptional work over more than four decades, including his leadership at Hansa Research and his groundbreaking initiatives like the Indian Readership Survey and INTAM, India’s first television meter service. Marketing & Business Associates co-founder Sharma will also be honoured with a Lifetime Achievement Award for his pioneering work in customer and employee engagement, as well as his contributions to global research frameworks.

Kanodia will be presented with a special award for his transformational impact on the market research sector. Known for digitising offline research and integrating data analytics, Kanodia’s leadership at Tata Consultancy Services and Datamatics has revolutionised global research operations.

MRSI president Nitin Kamat, expressed profound gratitude for the recipients’ visionary leadership and mentorship, which continues to influence the industry.

Website: International Research Awards

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